Science Writing Meta: The Story Behind My Stories (4)

In late 2018 I got my first feature assignment. I felt suitably pleased with myself.

Most editors aren’t hostile to receiving feature pitches from less-experienced writers. Nor have I encountered any editorial policy of refusing to accept pitches from writers with < x years experience.

It’s a hard sell, though. Feature articles come with a higher rate of pay…so from the viewpoint of an editor they’re more expensive, thus fewer opportunities are available. They take time to research and write, and it certainly takes an editor more time to comb through 3,000 words and provide comprehensive feedback. An editor doesn’t want to assign a story to a new writer, wait 1 month for them to deliver the piece (during which time they may have to decline or delay other pitches) only to wade through 5 pages of text and realise there’s serious problems.

Having those 3-5 clips is not just about establishing your experience; from the perspective of the editor it’s risk mitigation. You (the writer) are arguing that you can deliver what you are promising.

For this reason, my advice when pitching your first feature: be unimaginative and disingenuous.

You may be someone like me who is crackling with ideas of varying quality but excessive variety. Or you’re desperate to break out of your boring wheelhouse. However, your first feature pitch should be on a topic well within your expertise. Either it’s on the same topic as something you’ve already written about as a short news article or opinion piece; or it’s a solid part of your education background (“I have a PhD in this/I did research on this”). I don’t mean that the idea should be unimaginative and disingenuous, only that your argument to the editor about why you should write it must be. Once you succeed at the first assignment you can pitch more imaginatively, because now it’s clear you can write features.

Which brings me to my “safe topic.” I’d started my science writing career at a student newspaper, and I knew I wasn’t the only one. While a postdoc I became Editor of the university’s Postdoc Science Writers Magazine. I was 100% qualified to write about student newspapers. The Open Notebook explicitly asked for pitches about breaking in to science writing (so I knew I was pitching an article that fit the venue).

My pitch to the editorial team. 

The pitch (above) was accepted. With hindsight and a bit more experience, it would have been better if I included the names of people I planned to interview as sources. Source-chasing is the hardest part of the article development process. People are flaky. Experts in the field have crammed schedules, weeks of international travel and 30 minutes availability for a phone call at what turns out to be 2.30am on a Monday morning in your time zone (Australians are great…just don’t make me interview them). Many publications want a minimum number of sources per feature, so your great article idea will fail/be delayed if you can’t get enough people to talk to you. Having a list of source email addresses ready to copy and paste into messages the instant your pitch is accepted will make the deadline so much easier to meet.

That’s a digression. My feature article got through development, editing, fact-checking and copyediting. It may not be a viral sensation or accumulate heavy website traffic, but for a small audience it hopefully will prove to be useful.

Science Writing Meta: The Stories Behind My Stories (1)

I remember the mix of confusion, panic and pride I felt when an aspiring science writer first approached me for advice. My postdoc was in a tailspin, and “failure” was the only adjective I could slap on it. Yet here was someone (who knew nothing about my research sphere failure) who’d identified me as being a couple of confident steps down their desired career path, wanting to emulate me. The moral of this story? Your perceived failures can be interpreted by others as success.

Perhaps I can help. Here is the background on a few of my freelance science writing pieces, charting how I went from a portfolio of zero to my first paid feature. Hope it’s useful!

 

Story 1. Feature Article (Unpaid): Rutgers Daily Targum. 

Scenes from Rutgers | Piscataway NJ

To get paid science writing opportunities, you usually have to start with the unpaid kind. My advice: linger at this stage as briefly as possible. Aspiring science writers are often nervous about submitting those first big pitches (100% valid!) so may continue with unpaid writing until they feel more confident.

Yet from what I’ve seen, editors only need 3 clips to support a pitch from a new/unfamiliar writer. You may want a few extra clips you so can mix and match with your pitches, but once you have a portfolio of 3-5 unpaid articles, I think you’re ready to go chase money.

If you have the revelation that you want to pursue science writing while at university (undergrad-PhD-postdoc), then get involved with your student newspaper or a student science magazine. I was a PhD student in my final semester when I volunteered at my primarily-undergrad student paper (Rutgers Daily Targum). For more backstory, check out my WordPlay blog posts (one, two, three).

I wrote 3 feature article that last semester. Two of them came from school press releases the Science Editor spotted; out of the pool of writers I volunteered first. Essentially those features were fleshed-out versions of the press releases, though I spun my own interpretations in there too. I had to interview at least 3 scientists involved with the work, most of whom were used to speaking with student journalists.

The third was an idea I pitched to the Editor. The 2017 Nobel Prizes had just been announced, with the Chemistry Prize awarded to the developers of cryo-electron microscopy. I knew that Rutgers already performed a lot of research with cryo-EM, so my pitch was simply to highlight our research and interview the scientists who did it.

Which brings me to my second main piece of advice: pitch early, pitch often. In the world of freelance science writing the onus is usually on writers to approach editors with ideas.  I also realised that these ideas don’t have to be earth-shatteringly novel: you can pitch an interesting idea to a magazine that hasn’t covered the topic before. At the “news” end of science writing it’s more about being the first to pitch a cool discovery, with insider/expert info helping you spot what is “cool”.

Pitching in a low stakes situation (e.g. sending your idea about a local piece of news to your friendly editor at the unpaid student newspaper) helps get get you ready to pitch for higher stakes (e.g. cold-pitching to an editor you’ve never met before who works for a popular national website).

Last thing to note. Editors at paying science magazines don’t (in my experience) denigrate student newspaper clips. Why would they? Many editors got their first clips the same way. Many of the journalistic rules implemented by student publications mirror those in science magazines.

 

If you want more info on pitching and breaking in to science writing, I’d recommend reading The Open Notebook’s ‘Getting Started in Science Journalism.’ I’ll talk more about that site in a later piece, but check it out in the meantime.